Vermont Creamery vs Cypress Grove · Bay Area shelf head-to-head
Vermont Creamery and Cypress Grove, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cypress Grove fields the deeper lineup
Vermont Creamery
Cypress Grove
50
brand power
48
18
products
21
4
categories
2
8
subcategories
4
16
grocers
16
$1.77
price per oz
$2.22
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Vermont Creamery▭ Cypress Grove
Distribution · 30% of score67·67
carried in 16 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cypress Grove
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Vermont Creamery · Cypress Grove
