Vermont Creamery vs Laclare Family Creamery · Bay Area shelf head-to-head
Vermont Creamery and Laclare Family Creamery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vermont Creamery carries more Brand PowerVermont Creamery is in more Bay Area grocers
Vermont Creamery
Laclare Family Creamery
50
brand power
33
18
products
17
4
categories
1
8
subcategories
5
16
grocers
8
$1.77
price per oz
$1.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Vermont Creamery▭ Laclare Family Creamery
Distribution · 30% of score67·33
carried in 16 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Laclare Family Creamery
no top category Vermont Creamery doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Vermont Creamery · Laclare Family Creamery
