Vermont Creamery vs Laura Chenel · Bay Area shelf head-to-head
Vermont Creamery and Laura Chenel, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vermont Creamery carries more Brand PowerLaura Chenel is in more Bay Area grocersVermont Creamery fields the deeper lineup
Vermont Creamery
Laura Chenel
50
brand power
44
18
products
14
4
categories
1
8
subcategories
1
16
grocers
19
$1.77
price per oz
$1.80
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Vermont Creamery▭ Laura Chenel
Distribution · 30% of score67·79
carried in 16 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Laura Chenel
no top category Vermont Creamery doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Vermont Creamery · Laura Chenel
