Via Emilia vs Mamma Emma · Bay Area shelf head-to-head
Via Emilia and Mamma Emma, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mamma Emma carries more Brand PowerMamma Emma is in more Bay Area grocersMamma Emma fields the deeper lineupMamma Emma sits further up the premium end
Via Emilia
Mamma Emma
21
brand power
35
3
products
15
1
categories
3
9
grocers
10
23.9¢
price per oz
66.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Via Emilia▭ Mamma Emma
Distribution · 30% of score38·42
V
carried in 9 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Via Emilia
no top category Mamma Emma doesn’t also play in.
only Mamma Emma
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Via Emilia · 4
only Mamma Emma · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Via Emilia · Mamma Emma
