Vilux vs Monari Federzoni · Bay Area shelf head-to-head
Vilux and Monari Federzoni, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Monari Federzoni is in more Bay Area grocersMonari Federzoni fields the deeper lineup
Vilux
Monari Federzoni
29
brand power
33
8
products
12
4
categories
3
5
subcategories
3
4
grocers
11
50.6¢
price per fl oz
56.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Vilux▭ Monari Federzoni
Distribution · 30% of score17·46
V
M
carried in 4 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score49·63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Vilux
only Monari Federzoni
no top category Vilux doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Vilux · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Vilux · Monari Federzoni