Violet Crumble vs Kit Kat® · Bay Area shelf head-to-head
Violet Crumble and Kit Kat®, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kit Kat® carries more Brand PowerKit Kat® is in more Bay Area grocersKit Kat® fields the deeper lineupViolet Crumble sits further up the premium end
Violet Crumble
Kit Kat®
23
brand power
51
8
products
28
2
categories
4
2
subcategories
5
6
grocers
15
$1.78
price per oz
$2.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Violet Crumble▭ Kit Kat®
Distribution · 30% of score25·63
V
K
carried in 6 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score49·90
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Violet Crumble
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Violet Crumble · 0
no exclusive doors — everywhere Violet Crumble is, Kit Kat® is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Violet Crumble · Kit Kat®