Virginia's vs Briannas · Bay Area shelf head-to-head
Virginia's and Briannas, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Briannas carries more Brand PowerBriannas is in more Bay Area grocersBriannas fields the deeper lineup
Virginia's
Briannas
0
brand power
57
5
products
39
4
categories
3
4
subcategories
11
2
grocers
17
$9.87
avg price
$5.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Virginia's▭ Briannas
Distribution · 30% of score8·71
V
carried in 2 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Virginia's
only Briannas
no top category Virginia's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Virginia's · 0
no exclusive doors — everywhere Virginia's is, Briannas is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Virginia's · Briannas