Vista Hermosa vs La Tortilla Factory · Bay Area shelf head-to-head
Vista Hermosa and La Tortilla Factory, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
La Tortilla Factory carries more Brand PowerLa Tortilla Factory is in more Bay Area grocersLa Tortilla Factory fields the deeper lineup
Vista Hermosa
La Tortilla Factory
30
brand power
53
9
products
24
3
categories
3
4
subcategories
7
6
grocers
18
71.5¢
price per oz
67.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Vista Hermosa▭ La Tortilla Factory
Distribution · 30% of score25·75
V
carried in 6 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Bread1 vs 1 SKUs
V
<1% of shelf
only Vista Hermosa
only La Tortilla Factory
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Vista Hermosa · 1
only La Tortilla Factory · 13
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Vista Hermosa · La Tortilla Factory
