Lining them up…
Vita-myr and Uncle Harry's Natural Products, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category Uncle Harry's Natural Products doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Vita-myr is, Uncle Harry's Natural Products is too.
no exclusive doors — everywhere Uncle Harry's Natural Products is, Vita-myr is too.
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Vita-myr · Uncle Harry's Natural Products
6 products in the catalog·18 products in the catalog
spans 3 categories · 4 subcategories·spans 4 categories · 9 subcategories
~1% average share on the shelves it competes on·~3% average share on the shelves it competes on
