Vital Planet vs Weruva · Bay Area shelf head-to-head
Vital Planet and Weruva, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Weruva carries more Brand PowerWeruva is in more Bay Area grocersWeruva fields the deeper lineup
Vital Planet
Weruva
27
brand power
43
5
products
77
2
categories
3
3
subcategories
4
1
grocers
2
$30.13
avg price
$3.50
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Vital Planet▭ Weruva
Distribution · 30% of score4·8
V
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Vital Planet
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Vital Planet · 0
no exclusive doors — everywhere Vital Planet is, Weruva is too.
only Weruva · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Vital Planet · Weruva
