Volcano Kimchi vs Mother-in-law's · Bay Area shelf head-to-head
Volcano Kimchi and Mother-in-law's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mother-in-law's carries more Brand PowerMother-in-law's is in more Bay Area grocersMother-in-law's fields the deeper lineupVolcano Kimchi sits further up the premium end
Volcano Kimchi
Mother-in-law's
16
brand power
35
4
products
7
2
categories
4
1
grocers
12
$16.39
avg price
$10.13
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Volcano Kimchi▭ Mother-in-law's
Distribution · 30% of score4·50
V
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Volcano Kimchi
only Mother-in-law's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Volcano Kimchi · 0
no exclusive doors — everywhere Volcano Kimchi is, Mother-in-law's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Volcano Kimchi · Mother-in-law's
