Volcano Kimchi vs Wildbrine · Bay Area shelf head-to-head
Volcano Kimchi and Wildbrine, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wildbrine carries more Brand PowerWildbrine is in more Bay Area grocersWildbrine fields the deeper lineupVolcano Kimchi sits further up the premium end
Volcano Kimchi
Wildbrine
16
brand power
48
4
products
14
2
categories
3
2
subcategories
4
1
grocers
16
$16.39
avg price
$9.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Volcano Kimchi▭ Wildbrine
Distribution · 30% of score4·67
V
carried in 1 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Volcano Kimchi
only Wildbrine
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Volcano Kimchi · 0
no exclusive doors — everywhere Volcano Kimchi is, Wildbrine is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Volcano Kimchi · Wildbrine
