Volpi vs Negroni · Bay Area shelf head-to-head
Volpi and Negroni, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Negroni carries more Brand PowerNegroni fields the deeper lineup
Volpi
Negroni
17
brand power
32
6
products
10
3
categories
3
6
subcategories
5
5
grocers
5
$2.02
price per oz
$3.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Volpi▭ Negroni
Distribution · 30% of score21·21
V
carried in 5 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Volpi
no top category Negroni doesn’t also play in.
only Negroni
no top category Volpi doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Volpi · 2
only Negroni · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Volpi · Negroni
