VUUM vs Guru · Bay Area shelf head-to-head
VUUM and Guru, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Guru carries more Brand PowerGuru is in more Bay Area grocersGuru fields the deeper lineup
VUUM
Guru
18
brand power
35
6
products
13
2
categories
2
1
grocers
6
$0.00
avg price
$3.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ VUUM▭ Guru
Distribution · 30% of score4·25
V
carried in 1 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only VUUM
only Guru
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only VUUM · 0
no exclusive doors — everywhere VUUM is, Guru is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: VUUM · Guru
