Waiākea vs Smartwater · Bay Area shelf head-to-head
Waiākea and Smartwater, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Smartwater carries more Brand PowerSmartwater is in more Bay Area grocers
Waiākea
Smartwater
30
brand power
39
8
products
10
3
categories
2
9
grocers
14
13.0¢
price per fl oz
13.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Waiākea▭ Smartwater
Distribution · 30% of score38·58
W
S
carried in 9 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score49·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Waiākea
only Smartwater
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Waiākea · 2
only Smartwater · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Waiākea · Smartwater
