Wasa vs Pepperidge Farm Goldfish · Bay Area shelf head-to-head
Wasa and Pepperidge Farm Goldfish, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pepperidge Farm Goldfish carries more Brand PowerWasa is in more Bay Area grocersPepperidge Farm Goldfish fields the deeper lineup
Wasa
Pepperidge Farm Goldfish
39
brand power
44
10
products
39
1
categories
3
16
grocers
10
60.3¢
price per oz
74.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wasa▭ Pepperidge Farm Goldfish
Distribution · 30% of score67·42
carried in 16 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wasa
no top category Pepperidge Farm Goldfish doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wasa · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wasa · Pepperidge Farm Goldfish