Waterloo Sparkling Water vs Lacroix · Bay Area shelf head-to-head
Waterloo Sparkling Water and Lacroix, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lacroix carries more Brand PowerLacroix is in more Bay Area grocersLacroix fields the deeper lineup
Waterloo Sparkling Water
Lacroix
51
brand power
63
42
products
78
3
categories
1
15
grocers
18
7.0¢
price per fl oz
7.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Waterloo Sparkling Water▭ Lacroix
Distribution · 30% of score63·75
carried in 15 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lacroix
no top category Waterloo Sparkling Water doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Waterloo Sparkling Water · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Waterloo Sparkling Water · Lacroix
