Watkins vs Wilton · Bay Area shelf head-to-head
Watkins and Wilton, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wilton carries more Brand PowerWatkins is in more Bay Area grocersWilton fields the deeper lineup
Watkins
Wilton
40
brand power
70
13
products
39
6
categories
4
7
subcategories
5
13
grocers
10
$2.03
price per oz
$1.72
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Watkins▭ Wilton
Distribution · 30% of score54·42
carried in 13 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wilton
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Watkins · Wilton
