Wellness vs Ziwi · Bay Area shelf head-to-head
Wellness and Ziwi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wellness carries more Brand PowerWellness is in more Bay Area grocersWellness fields the deeper lineupZiwi sits further up the premium end
Wellness
Ziwi
53
brand power
9
53
products
2
3
categories
1
4
subcategories
1
13
grocers
1
$4.36
avg price
$5.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wellness▭ Ziwi
Distribution · 30% of score54·4
Z
carried in 13 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score99·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ziwi
no top category Wellness doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wellness · Ziwi