Weruva vs Purina Friskies · Bay Area shelf head-to-head
Weruva and Purina Friskies, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Purina Friskies carries more Brand PowerPurina Friskies is in more Bay Area grocersWeruva fields the deeper lineupWeruva sits further up the premium end
Weruva
Purina Friskies
43
brand power
52
77
products
63
3
categories
1
4
subcategories
2
2
grocers
12
91.9¢
price per oz
55.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Weruva▭ Purina Friskies
Distribution · 30% of score8·50
P
carried in 2 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Weruva
only Purina Friskies
no top category Weruva doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Weruva · Purina Friskies
