Wesson vs Mazola · Bay Area shelf head-to-head
Wesson and Mazola, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wesson carries more Brand PowerWesson is in more Bay Area grocers
Wesson
Mazola
31
brand power
26
8
products
7
2
categories
2
2
subcategories
4
11
grocers
8
24.7¢
price per fl oz
26.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wesson▭ Mazola
Distribution · 30% of score46·33
W
carried in 11 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score49·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wesson
no top category Mazola doesn’t also play in.
only Mazola
no top category Wesson doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mazola · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wesson · Mazola
