Wildbrine vs Sinto Gourmet · Bay Area shelf head-to-head
Wildbrine and Sinto Gourmet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wildbrine carries more Brand PowerWildbrine is in more Bay Area grocersSinto Gourmet sits further up the premium end
Wildbrine
Sinto Gourmet
48
brand power
39
14
products
14
3
categories
3
4
subcategories
4
16
grocers
12
56.3¢
price per oz
52.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wildbrine▭ Sinto Gourmet
Distribution · 30% of score67·50
carried in 16 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments1 vs 4 SKUs
only Wildbrine
only Sinto Gourmet
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wildbrine · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wildbrine · Sinto Gourmet
