Wildfish Cannery vs Chicken Of The Sea · Bay Area shelf head-to-head
Wildfish Cannery and Chicken Of The Sea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chicken Of The Sea carries more Brand PowerChicken Of The Sea is in more Bay Area grocersChicken Of The Sea fields the deeper lineupWildfish Cannery sits further up the premium end
Wildfish Cannery
Chicken Of The Sea
17
brand power
36
5
products
21
2
categories
1
3
subcategories
6
5
grocers
11
$3.94
price per oz
47.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wildfish Cannery▭ Chicken Of The Sea
Distribution · 30% of score21·46
W
C
carried in 5 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score34·83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wildfish Cannery
only Chicken Of The Sea
no top category Wildfish Cannery doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wildfish Cannery · 3
only Chicken Of The Sea · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wildfish Cannery · Chicken Of The Sea
