Wilkin & Sons Ltd Tiptree vs Bonne Maman · Bay Area shelf head-to-head
Wilkin & Sons Ltd Tiptree and Bonne Maman, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bonne Maman carries more Brand PowerBonne Maman is in more Bay Area grocersBonne Maman fields the deeper lineupWilkin & Sons Ltd Tiptree sits further up the premium end
Wilkin & Sons Ltd Tiptree
Bonne Maman
11
brand power
69
2
products
49
1
categories
5
2
subcategories
10
3
grocers
20
$1.53
price per oz
79.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wilkin & Sons Ltd Tiptree▭ Bonne Maman
Distribution · 30% of score13·83
W
carried in 3 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wilkin & Sons Ltd Tiptree
no top category Bonne Maman doesn’t also play in.
only Bonne Maman
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Wilkin & Sons Ltd Tiptree · 0
no exclusive doors — everywhere Wilkin & Sons Ltd Tiptree is, Bonne Maman is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wilkin & Sons Ltd Tiptree · Bonne Maman