Willa's vs Elmhurst · Bay Area shelf head-to-head
Willa's and Elmhurst, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Elmhurst carries more Brand PowerElmhurst is in more Bay Area grocersElmhurst fields the deeper lineupWilla's sits further up the premium end
Willa's
Elmhurst
24
brand power
53
5
products
24
1
categories
5
1
subcategories
6
6
grocers
12
33.5¢
price per fl oz
28.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Willa's▭ Elmhurst
Distribution · 30% of score25·50
W
carried in 6 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Willa's
no top category Elmhurst doesn’t also play in.
only Elmhurst
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Willa's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Willa's · Elmhurst
