Wilton vs Watkins · Bay Area shelf head-to-head
Wilton and Watkins, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wilton carries more Brand PowerWatkins is in more Bay Area grocersWilton fields the deeper lineup
Wilton
Watkins
70
brand power
40
39
products
13
4
categories
6
5
subcategories
7
10
grocers
13
$1.72
price per oz
$2.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wilton▭ Watkins
Distribution · 30% of score42·54
carried in 10 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wilton
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wilton · 3
only Watkins · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wilton · Watkins
