Wise Sons vs Odd Bagel · Bay Area shelf head-to-head
Wise Sons and Odd Bagel, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wise Sons carries more Brand PowerWise Sons is in more Bay Area grocersWise Sons fields the deeper lineupOdd Bagel sits further up the premium end
Wise Sons
Odd Bagel
43
brand power
19
16
products
6
5
categories
1
8
subcategories
1
8
grocers
6
54.4¢
price per oz
84.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wise Sons▭ Odd Bagel
Distribution · 30% of score33·25
O
carried in 8 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wise Sons
only Odd Bagel
no top category Wise Sons doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Wise Sons · 4
only Odd Bagel · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wise Sons · Odd Bagel
