Wonder Bread vs Artesano · Bay Area shelf head-to-head
Wonder Bread and Artesano, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Artesano carries more Brand PowerArtesano is in more Bay Area grocersArtesano fields the deeper lineupArtesano sits further up the premium end
Wonder Bread
Artesano
14
brand power
40
6
products
14
3
categories
2
4
subcategories
8
7
grocers
11
22.5¢
price per oz
34.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wonder Bread▭ Artesano
Distribution · 30% of score29·46
W
A
carried in 7 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score39·69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wonder Bread
only Artesano
no top category Wonder Bread doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wonder Bread · 1
only Artesano · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wonder Bread · Artesano