Wtrmln Wtr vs Evolution Fresh · Bay Area shelf head-to-head
Wtrmln Wtr and Evolution Fresh, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Evolution Fresh carries more Brand PowerEvolution Fresh is in more Bay Area grocersEvolution Fresh fields the deeper lineupWtrmln Wtr sits further up the premium end
Wtrmln Wtr
Evolution Fresh
25
brand power
54
4
products
53
2
categories
4
7
grocers
15
44.4¢
price per fl oz
36.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wtrmln Wtr▭ Evolution Fresh
Distribution · 30% of score29·63
W
carried in 7 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wtrmln Wtr
no top category Evolution Fresh doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wtrmln Wtr · 1
only Evolution Fresh · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wtrmln Wtr · Evolution Fresh
