Wtrmln Wtr vs Pressed · Bay Area shelf head-to-head
Wtrmln Wtr and Pressed, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pressed carries more Brand PowerPressed is in more Bay Area grocersPressed fields the deeper lineup
Wtrmln Wtr
Pressed
25
brand power
54
4
products
31
2
categories
3
7
grocers
17
44.4¢
price per fl oz
70.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wtrmln Wtr▭ Pressed
Distribution · 30% of score29·71
W
carried in 7 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wtrmln Wtr
only Pressed
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wtrmln Wtr · 2
only Pressed · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wtrmln Wtr · Pressed
