Wtrmln Wtr vs Suja Organic · Bay Area shelf head-to-head
Wtrmln Wtr and Suja Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Suja Organic carries more Brand PowerSuja Organic is in more Bay Area grocersSuja Organic fields the deeper lineupWtrmln Wtr sits further up the premium end
Wtrmln Wtr
Suja Organic
25
brand power
48
4
products
32
2
categories
2
7
grocers
11
44.4¢
price per fl oz
79.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wtrmln Wtr▭ Suja Organic
Distribution · 30% of score29·46
W
carried in 7 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wtrmln Wtr
only Suja Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wtrmln Wtr · 1
only Suja Organic · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wtrmln Wtr · Suja Organic
