Wynn's Kitchen vs Azalina's · Bay Area shelf head-to-head
Wynn's Kitchen and Azalina's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Azalina's carries more Brand PowerAzalina's is in more Bay Area grocers
Wynn's Kitchen
Azalina's
19
brand power
34
8
products
8
1
categories
4
3
subcategories
6
2
grocers
3
$1.61
price per oz
$1.64
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wynn's Kitchen▭ Azalina's
Distribution · 30% of score8·13
W
A
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score49·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wynn's Kitchen
no top category Azalina's doesn’t also play in.
only Azalina's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Wynn's Kitchen · 2
only Azalina's · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wynn's Kitchen · Azalina's
