Ya Oaxaca vs Papalote · Bay Area shelf head-to-head
Ya Oaxaca and Papalote, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ya Oaxaca carries more Brand PowerYa Oaxaca fields the deeper lineup
Ya Oaxaca
Papalote
42
brand power
28
11
products
4
3
categories
1
5
subcategories
1
12
grocers
12
70.8¢
price per oz
63.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ya Oaxaca▭ Papalote
Distribution · 30% of score50·50
carried in 12 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ya Oaxaca
only Papalote
no top category Ya Oaxaca doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ya Oaxaca · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ya Oaxaca · Papalote
