Yellowbird vs Cholula · Bay Area shelf head-to-head
Yellowbird and Cholula, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cholula carries more Brand PowerCholula is in more Bay Area grocersCholula fields the deeper lineup
Yellowbird
Cholula
31
brand power
53
8
products
20
2
categories
5
2
subcategories
6
13
grocers
18
98.2¢
price per oz
41.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Yellowbird▭ Cholula
Distribution · 30% of score54·75
C
carried in 13 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Yellowbird
no top category Cholula doesn’t also play in.
only Cholula
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Yellowbird · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Yellowbird · Cholula
