Yellowbird vs Melinda's · Bay Area shelf head-to-head
Yellowbird and Melinda's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Melinda's carries more Brand PowerYellowbird is in more Bay Area grocersMelinda's fields the deeper lineup
Yellowbird
Melinda's
31
brand power
36
8
products
15
2
categories
4
13
grocers
11
$9.49
avg price
$5.87
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Yellowbird▭ Melinda's
Distribution · 30% of score54·46
M
carried in 13 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Yellowbird
no top category Melinda's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Yellowbird · Melinda's
