Yellowbird vs Tabasco · Bay Area shelf head-to-head
Yellowbird and Tabasco, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tabasco carries more Brand PowerTabasco is in more Bay Area grocersTabasco fields the deeper lineup
Yellowbird
Tabasco
31
brand power
43
8
products
12
2
categories
3
13
grocers
16
98.2¢
price per oz
$1.54
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Yellowbird▭ Tabasco
Distribution · 30% of score54·67
T
carried in 13 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Yellowbird
no top category Tabasco doesn’t also play in.
only Tabasco
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Yellowbird · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Yellowbird · Tabasco
