Yellowbird vs Zab's · Bay Area shelf head-to-head
Yellowbird and Zab's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Yellowbird carries more Brand PowerYellowbird is in more Bay Area grocers
Yellowbird
Zab's
31
brand power
24
8
products
7
2
categories
2
13
grocers
5
$9.49
avg price
$9.21
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Yellowbird▭ Zab's
Distribution · 30% of score54·21
Z
carried in 13 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Yellowbird
only Zab's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Yellowbird · Zab's