Yiayia And Friends vs Simpli · Bay Area shelf head-to-head
Yiayia And Friends and Simpli, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simpli carries more Brand PowerSimpli is in more Bay Area grocersSimpli fields the deeper lineupYiayia And Friends sits further up the premium end
Yiayia And Friends
Simpli
15
brand power
44
4
products
15
2
categories
5
2
subcategories
8
1
grocers
8
$34.37
avg price
$11.66
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Yiayia And Friends▭ Simpli
Distribution · 30% of score4·33
Y
carried in 1 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Yiayia And Friends
only Simpli
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Yiayia And Friends · 0
no exclusive doors — everywhere Yiayia And Friends is, Simpli is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Yiayia And Friends · Simpli