York vs Hershey's · Bay Area shelf head-to-head
York and Hershey's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hershey's carries more Brand PowerHershey's is in more Bay Area grocersHershey's fields the deeper lineup
York
Hershey's
22
brand power
54
8
products
79
1
categories
6
1
subcategories
8
10
grocers
14
$1.56
price per fl oz
$1.94
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ York▭ Hershey's
Distribution · 30% of score42·58
Y
carried in 10 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score49·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only York
no top category Hershey's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only York · 0
no exclusive doors — everywhere York is, Hershey's is too.
only Hershey's · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: York · Hershey's
