Young Kobras vs Rize Up Bakery · Bay Area shelf head-to-head
Young Kobras and Rize Up Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rize Up Bakery carries more Brand PowerYoung Kobras is in more Bay Area grocersRize Up Bakery fields the deeper lineupRize Up Bakery sits further up the premium end
Young Kobras
Rize Up Bakery
17
brand power
34
4
products
15
1
categories
3
1
subcategories
5
6
grocers
5
62.3¢
price per oz
76.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Young Kobras▭ Rize Up Bakery
Distribution · 30% of score25·21
carried in 6 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Young Kobras
no top category Rize Up Bakery doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Young Kobras · 3
only Rize Up Bakery · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Young Kobras · Rize Up Bakery