Yum Earth vs Joyride · Bay Area shelf head-to-head
Yum Earth and Joyride, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Joyride is in more Bay Area grocersJoyride sits further up the premium end
Yum Earth
Joyride
27
brand power
25
9
products
9
2
categories
1
6
subcategories
4
4
grocers
5
$1.28
price per oz
$2.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Yum Earth▭ Joyride
Distribution · 30% of score17·21
J
carried in 4 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score53·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Yum Earth
only Joyride
no top category Yum Earth doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Yum Earth · 2
only Joyride · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Yum Earth · Joyride
