Yumearth vs Starburst · Bay Area shelf head-to-head
Yumearth and Starburst, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Yumearth carries more Brand PowerYumearth is in more Bay Area grocersYumearth fields the deeper lineupYumearth sits further up the premium end
Yumearth
Starburst
40
brand power
32
21
products
15
2
categories
1
6
subcategories
4
13
grocers
11
$1.69
price per oz
79.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Yumearth▭ Starburst
Distribution · 30% of score54·46
S
carried in 13 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Yumearth
only Starburst
no top category Yumearth doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Yumearth · Starburst
