Yummy vs Just Bare · Bay Area shelf head-to-head
Yummy and Just Bare, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Yummy is in more Bay Area grocersJust Bare sits further up the premium end
Yummy
Just Bare
39
brand power
35
10
products
10
1
categories
3
2
subcategories
3
10
grocers
6
48.4¢
price per oz
58.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Yummy▭ Just Bare
Distribution · 30% of score42·25
Y
J
carried in 10 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score57·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Yummy
no top category Just Bare doesn’t also play in.
only Just Bare
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Just Bare · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Yummy · Just Bare
