Zab's vs Yellowbird · Bay Area shelf head-to-head
Zab's and Yellowbird, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Yellowbird carries more Brand PowerYellowbird is in more Bay Area grocers
Zab's
Yellowbird
24
brand power
31
7
products
8
2
categories
2
5
grocers
13
$9.21
avg price
$9.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Zab's▭ Yellowbird
Distribution · 30% of score21·54
Z
carried in 5 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Zab's
only Yellowbird
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Zab's · 0
no exclusive doors — everywhere Zab's is, Yellowbird is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Zab's · Yellowbird