Zacca Hummus vs Little Sesame · Bay Area shelf head-to-head
Zacca Hummus and Little Sesame, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Little Sesame carries more Brand PowerLittle Sesame is in more Bay Area grocersLittle Sesame fields the deeper lineup
Zacca Hummus
Little Sesame
17
brand power
41
5
products
15
1
categories
2
2
grocers
14
$7.43
avg price
$6.37
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Zacca Hummus▭ Little Sesame
Distribution · 30% of score8·58
Z
carried in 2 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Zacca Hummus
no top category Little Sesame doesn’t also play in.
only Little Sesame
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Zacca Hummus · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Zacca Hummus · Little Sesame
