Zbar vs Lärabar · Bay Area shelf head-to-head
Zbar and Lärabar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lärabar carries more Brand PowerLärabar is in more Bay Area grocersLärabar fields the deeper lineup
Zbar
Lärabar
39
brand power
53
16
products
35
3
categories
3
10
grocers
14
$1.29
price per oz
$1.63
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Zbar▭ Lärabar
Distribution · 30% of score42·58
Z
carried in 10 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score74·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Zbar
only Lärabar
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Zbar · 0
no exclusive doors — everywhere Zbar is, Lärabar is too.
only Lärabar · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Zbar · Lärabar
