Zee's vs Obour · Bay Area shelf head-to-head
Zee's and Obour, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Obour carries more Brand PowerObour is in more Bay Area grocersObour fields the deeper lineup
Zee's
Obour
20
brand power
33
6
products
12
2
categories
4
3
subcategories
5
2
grocers
4
89.5¢
price per oz
$1.62
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Zee's▭ Obour
Distribution · 30% of score8·17
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Dips and Spreads1 vs 6 SKUs
1% of shelf
only Zee's
no top category Obour doesn’t also play in.
only Obour
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Zee's · 1
only Obour · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Zee's · Obour
