Zego vs One Degree Organic Foods · Bay Area shelf head-to-head
Zego and One Degree Organic Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
One Degree Organic Foods carries more Brand PowerOne Degree Organic Foods is in more Bay Area grocersOne Degree Organic Foods fields the deeper lineupZego sits further up the premium end
Zego
One Degree Organic Foods
15
brand power
52
7
products
23
2
categories
7
3
grocers
14
82.1¢
price per oz
59.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Zego▭ One Degree Organic Foods
Distribution · 30% of score13·58
Z
carried in 3 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Zego
no top category One Degree Organic Foods doesn’t also play in.
only One Degree Organic Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Zego · 1
only One Degree Organic Foods · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Zego · One Degree Organic Foods
