Zergut vs Haig's · Bay Area shelf head-to-head
Zergut and Haig's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Haig's carries more Brand PowerHaig's is in more Bay Area grocersHaig's fields the deeper lineupHaig's sits further up the premium end
Zergut
Haig's
25
brand power
39
7
products
15
4
categories
3
2
grocers
13
33.8¢
price per oz
76.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Zergut▭ Haig's
Distribution · 30% of score8·54
Z
carried in 2 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score44·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Zergut
only Haig's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Zergut · 0
no exclusive doors — everywhere Zergut is, Haig's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Zergut · Haig's
