Ziwi vs Wellness · Bay Area shelf head-to-head
Ziwi and Wellness, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wellness carries more Brand PowerWellness is in more Bay Area grocersWellness fields the deeper lineupZiwi sits further up the premium end
Ziwi
Wellness
9
brand power
53
2
products
53
1
categories
3
1
subcategories
4
1
grocers
13
$5.89
avg price
$4.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ziwi▭ Wellness
Distribution · 30% of score4·54
Z
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ziwi
no top category Wellness doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ziwi · 0
no exclusive doors — everywhere Ziwi is, Wellness is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ziwi · Wellness